Andrew Wilson, EA’s biggest bigshot, just did an interview with Bloomberg where he talked about the business. EA had its biggest year ever in 2020 (largely due to a single game mode in FIFA), and he thinks that 2021 will be just as big, if not bigger.
A big reason for that will be the trifecta of new games coming later this year: FIFA, Madden, and Battlefield 6.
Just how big will Battlefield 6 be, Bloomberg asked? “I think it’s going to be huge,” Wilson replied. “Battlefield is such a great franchise. It’s been a number of years since we’ve been in the market with that game.”
Just to test the waters, EA released a tiny teaser announcing Battlefield 6’s impending reveal on June 9, “and the results were through the roof,” he said. “We broke all kinds of records with views and retweets and likes and that sort of thing.”
Wilson didn’t elaborate on what exactly those records were, but we’re going to assume they’re specific to the Battlefield franchise. As of the time of this writing, Battlefield’s teaser tweet is sitting at 154.8K likes, 36.1K retweets, and 10.4K quoted tweets.
If you’re looking for what to expect in Battlefield 6, there have been plenty of leaks showing a return to a more modern battlefield, or perhaps slightly near-future. Drones, high-tech transports, and even a spaceship have all made appearances in leaked images and an internal cinematic. Of course, we’ll find out for sure when the game is announced on June 9.
We’re also due for an impending Madden 22 announcement. Wilson said that the new cover has been made and for players to be prepared for “something a little different” this year. “I won’t say any more than that. Other than to say, I’m really proud of the work the team has done–both with the game, with the cover, and with the marketing that we’re going to build around Madden.”
